I will admit that until this video I only had a general idea about fracking. After reading the script for this video I felt like I knew enough to talk on the topic intelligently. We simplified the script and paired down what would have been a six minute video to three minutes.
My favorite part of this video? The background music. It is called “investigation” and I purchased it in a bundle from AudioJungle.
Simplifying the Complex
What is great about an explainer video is that it allows you to take something that can be technical and complex and simplify it with visuals, a voiceover and music to keep things moving.