I’ve been doing quite a bit of reading and research lately on how to create great leads for my clients. ChemistCreative is expanding into strategic SEO/Lead Generation for many of our managed services clients and we want to provide them with the best resources and tools.
Here are 9 ways to get people to signup or subscribe to your newsletter or mailing list:
- Guide/Report/eBook: When you build a guide in a downloadable PDF format it is more valuable than a standard blog post. Use quality images and graphics to give the document a professional feel and make sure that everything that is included is essential to making a point.
- Cheat Sheets, Handouts and Checklists: Got a proven process for making something work well? Maybe a cheat sheet for image sizes for websites or social media. An example for me is that I can never remember that the Facebook Header image size is 828x315px. Screen image sizes should be a minimum of 1920 pixels wide. If you are a realtor you might share a list of “27 places to find the best new home” or “The best cities in Texas”. There are so many great lists that you can create if you are an expert in a specific field, or you can take the time to become an expert.
- Toolkit/Resource list – If you are in education you might list “The Complete List of Educational Resources for New Teachers.” How great would that be? If you have gone through the trouble of curating some great content, then share that checklist.
- Video/Webinar Training: As a graphic designer I’m always looking for help with Adobe Illustrator, InDesign, Photoshop and After Effects. I use YouTube almost on a daily basis and even curate the best videos that have helped me learn how to do certain tasks. According to The Conversion Cody by Chris Smith, video is king when it comes to conversions.
- Software/Free Trial – Allow users to try before they buy. I recently bought a mattress from Tuft and Needle and part of what sold me was the 100 day trial period with a no fuss return policy. I could literally use the mattress for 100 days and then on day 100 start the return and get a full refund. I love the mattress though, it’s a keeper. (I received no kickback for this shout out, I just like to share when something is good.)
- Discount: Who doesn’t love a deal? Sign up and get 15% off for you and a friend! Giving a discount is often more affordable than paying for a marketing campaign, especially if it doesn’t cost you anything. Sure you may make a little less revenue, but you are still making some revenue since hopefully you margins are greater than 20%.
- Quizzes and Surveys: How many times have you got sucked into a fun survey? I know I have. I want to know “What superpowers most people would choose if given the choice.” And, I love personality tests like StrengthsFinder.com. You can use sites like TryInteract.com or PlayBuzz.com to help generate a great survey.
- Assessment or Test: Create a test that helps people to see if they know something or need something. As a designer I took a test recently to see how well I knew my fonts. I love typography and so I thought I was going to score big, but the test had a lot of the same looking boring fonts so I was slightly disappointed at the lack of variety, but it was still nice to know that I know my fonts as I scored high on the test.
- Additional Sales Information: Create some mystery and then require them to give you their email to “learn more” or “get pricing”. According to Code Conversion this works especially well with a video walkthrough with pricing information at the end.
All of this content was adapted from The Conversion Code by Chris Smith. This book has been an invaluable resource for finding out which content actually drives leads.