Never Settle

By Eddie Renz

March 26, 2015

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When I was growing up we didn’t have a lot of money. My parents worked multiple jobs so we could put food on the table and have a few nice things, but nothing came without a price. As I got older I started to work multiple jobs too and eventually I started my own business. Before that I worked a stream of jobs, from janitor to business analyst, from ranch hand to bank teller, I did whatever it took to get what I wanted. What I learned from all that is that you have to work for what you want and you can never settle for “good enough”. “Good Enough” is the enemy of excellence. “Good Enough” is the older brother to Mediocrity. I don’t have time for either. It is one of the hardest parts about being a designer and knowing that my design is always limited by time and budget and I must create excellence within those boundaries. This takes time and education. Processes have to be refined continually. Hardware and software must be maintained and upgraded. Planning, budgeting, communication – all of these things are necessary to be successful in anything that you do and the sooner you figure that out, the sooner you will be on your road to success.

But most people settle. It’s too easy to stop at good if you have never really been pushed to excellence…

Recently I had a friend who was looking for a new job. I kept making suggestions and he kept finding reasons for why he was not a good fit for that job. When I hear excuses I normally see fear. Fear of failure, fear of change, fear of not measuring up, fear of trying something new. I don’t know how to get people to see that failure is necessary, without it, we have not pushed ourselves beyond our limits! Without failure there can be no real success. Succeeding too early normally means that you have set your sights so low that the obstacle wasn’t that much of an obstacle at all!

So my point in all of this is that when it comes to anything we do here at ChemistCreative we are always pushing ourselves not just towards excellence, but to mastery. We do not want to chase standards and follows others, but we want to set the bar and be followed. It takes a lot of work, but that is part of the fun. There is no real reward without great struggle.

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About Eddie Renz

Owner and Creative Director Eddie Renz is passionate about God, great design and Denton, Texas. Whatever he attempts to do, he works at it to achieve excellence. If it is not excellent, he is not finished with it yet. You can often find him working from Shift Coffee or hanging out with friends at one of the local breweries.

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